A Distinctive Rebrand For Portsmouth Dreadnoughts
The Brief
Portsmouth Dreadnoughts, the city’s American football team, needed a complete identity refresh. Their old logo and website didn’t reflect the strength or ambition of the team and made it hard to attract new players or keep fans engaged. They wanted a bold new look, a strong online presence, and a site that was easy for the team to update themselves.
What we did
We started with the logo. Inspired by the team’s name and Portsmouth’s naval roots, we created a custom identity built around power, precision, and pride. The result is a logo that works on everything from helmets to hoodies.
With the new brand in place, we designed and built a fast, mobile-first WordPress site to bring it to life online. The site puts the team front and centre, showcases the sport, and makes it simple for potential players to get involved. We also made sure it’s easy for the team to update scores, fixtures, and announcements without any hassle.
Impact
The new branding has given the Dreadnoughts a stronger, more professional identity both on and off the field. The website now acts as a proper hub for the team, bringing in new signups, keeping players informed, and helping the club grow its fanbase.
“The new brand and site have transformed how we present ourselves. We’re proud to share it and it’s already helping bring in new players.”
Head Coach, Portsmouth Dreadnoughts
