Generative Engine Optimisation Agency
GEO is an evolution of traditional SEO
As search engines shift from returning ten blue links to generating full answers, the rules have changed. Tools like Google’s AI Overviews, ChatGPT, and other LLMs no longer simply point users to information. That means your content needs to be not just findable, but interpretable and parsable by AI systems.
GEO focuses on structuring, phrasing, and positioning your content so it feeds directly into these generative engines. It’s about writing for humans and machines at the same time, building authority, and providing clarity that LLMs can confidently use. If your brand isn’t optimised for this shift, you risk being left out of the conversation altogether.
Get IN Touch@jonjo_rowlands What actually is ChatGPT? Most people get this wrong. It’s not a database, and it’s not truly intelligent – it’s a Large Language Model (LLM) trained to predict the next word in a sequence. That’s how it creates text that sounds smart and human…but also how it can hallucinate and confidently make things up. In this video, I break down how ChatGPT actually works, why it’s so powerful, and what its real limitations are. We’ll talk about training data, probabilities, why Reddit memes might end up in your AI answers, and what it really means when people say ChatGPT “knows” something. If you’ve ever wondered how ChatGPT works or why AI sometimes gets things so wrong, this explains it clearly. #ChatGPT #AIExplained #ArtificialIntelligence #HowChatGPTWorks #OpenAI #LLM #MachineLearning #TechExplained #AIEducation #AIVideo #GenerativeAI #AItools #AITutorial #DeepLearning #PredictionModel #AIForBeginners
♬ original sound – Jonjo Rowlands
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Generative engines don’t just crawl and index content like traditional search engines. Instead they interpret it, summarise it, and decide whether or not to include it in their response. If your site isn’t written, structured, and optimised with this in mind, it might as well not exist to an LLM.
Traditional SEO alone won’t guarantee visibility in tools like Google’s AI Overviews or ChatGPT.
Cool… so what do we do?
That’s where Jelly comes in. As a GEO agency based in Portsmouth, we help businesses adapt to this shift in search. We make sure your content is understood by generative engines and surfaced as part of the answer. This means clear, authoritative content, smart internal linking, structured data, and a strategy that speaks the language of LLMs.
In a world of zero-click search, your content needs to work harder. Jelly makes sure it does.
Frequently Asked Questions
GEO is the process of optimising your content for AI-powered search tools like Google’s AI Overviews, ChatGPT, and Perplexity. It focuses on structuring content so it can be interpreted and used by large language models (LLMs), rather than just indexed like in traditional SEO.
Don’t get us wrong, there are huge similarities. SEO is FAR from dead. SEO targets rankings on search engine results pages and that’s still valid. GEO additionally targets inclusion in AI-generated responses. While SEO still matters, GEO requires content that’s clearer, more structured, and aligned with how LLMs summarise and serve information. It’s a new layer on top of existing SEO best practices.
Ranking well isn’t enough if AI Overviews are answering users’ questions without sending clicks to your site. GEO helps ensure your brand is mentioned within those AI answers, keeping you visible even when users don’t click through.
Any business that relies on organic traffic should be thinking about GEO. Whether you’re a local Portsmouth company or a national brand, if people find you through search, you need to adapt to how search is evolving.
Based in Portsmouth, Jelly is one of the few agencies actively working at the intersection of SEO and generative AI. We audit your content, fix structural issues, and create strategies to boost your visibility in generative search. It’s SEO for the next era – and we’re already doing it!