SEO migration for CVM Group
The Brief
Launching a new website comes with significant search risks if technical SEO isn’t baked into the process from day one. CVM Group were moving to a fresh platform built by a third-party development agency. They needed an SEO specialist to oversee the transition, map out the technical strategy, and ensure zero loss in search visibility.
The goal was to partner with the design team, run a complete audit of the legacy site, resolve existing technical errors, and execute a seamless site launch without dropping traffic or revenue.
What we did
We collaborated directly with the build agency throughout the pre-launch, launch, and post-launch phases to guarantee search continuity. Before any changes took effect, we crawled and mapped the legacy site to establish a clear baseline. To protect existing search visibility, we mapped every legacy URL directly to its corresponding page on the new site structure.
On launch day, we managed the live migration, tested the 301 redirects, submitted the updated sitemaps directly to Google Search Console, and monitored server response codes in real time to ensure a flawless transition.
Impact
CVM Group achieved a smooth, zero-downtime website migration without the organic traffic drops common during major platform changes.
By resolving technical issues during the staging phase, the new site launched cleaner and more search-compliant than the old one. Organic rankings remained stable immediately after launch, providing a solid foundation for further search growth alongside their new site design.
