SEO auditing services
Professional and actionable SEO audits
Our SEO audits pinpoint the technical and strategic issues preventing your site from reaching its full search potential. Each audit is custom-built for your business, combining deep analysis with practical fixes you can actually implement.
When you work with Jelly, you get more than just a report. We deliver clear diagnostics paired with hands-on consulting to help you recover lost visibility and unlock new growth opportunities.
What Jelly’s SEO Audits Can Solve:
- Stagnant rankings that won’t budge despite your efforts
- Traffic drops following algorithm updates
- SEO complications from domain or CMS changes
- Unexplained fluctuations in search visibility
- Manual penalties and compliance violations
Every audit comes with a roadmap tailored to your site’s unique challenges, so you know exactly what to fix and why it matters.
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What an SEO Audit Covers
Complete website health check
We’ll assess your site’s overall technical health, identifying any issues that may be affecting performance.
On page SEO review
We’ll check how well each page is set up to rank for the right keywords and attract the right audience.
Mobile friendliness
We ensure your site provides a seamless experience for users across all devices, something Google highly values for SEO.
Backlink profile
We’ll analyse your backlinks to ensure they’re high-quality and relevant. A strong backlink profile plays a key role in SEO.
Competitor analysis
We’ll take a look at your top competitors and compare their SEO strategies to uncover opportunities.
Content quality
We’ll assess your website’s content to ensure it’s engaging and optimised for search engines as well as users.
Ready to start a project?
Let’s do this!Our SEO audit process
1
Consultation
Book a free consultation to review your site’s performance and goals. We’ll identify the right level of audit for your needs and confirm what access we’ll require. This ensures the process is focused, efficient, and aligned with what matters most to your business.
2
Audit
Our team audits your site! We analyse crawl data, indexing, content performance, and more to uncover issues and opportunities. Every finding is documented with clear, prioritised recommendations tailored to your site’s setup and growth objectives.
3
Delivery
We’ll deliver your audit in a clear, actionable report and talk you through the findings. You’ll receive prioritised next steps, explanations for each issue, and guidance on implementation. Follow-up support is available if you’d like us to handle the fixes directly.
Diagnose traffic drops & ranking declines
If your visibility takes a hit, we can dig into the data to uncover what’s driving the decline. Our audits reveal which pages lost ground, trace the root causes, and build a recovery plan spanning technical fixes, content optimisation, link strategy, and strategic testing. We also assess algorithm impact, analysing how specific updates may have affected your site’s performance and what adjustments could restore your standing.
Resolve Penalties & Manual Actions
Facing a penalty can be demoralising. Whether it’s algorithmic or a manual action flagged in Search Console, Jelly provides a full diagnostic and actionable remediation steps to help you navigate the recovery process. We’ve guided businesses through everything from spam-related issues to AI content penalties and deindexing, helping them regain clean standings and get back on track.
Fix Website migration & replatform issues
Site migrations and infrastructure changes can silently sabotage your SEO if you don’t follow the right steps. If you’ve been hit, Jelly can audit the aftermath and create a complete, actionable recovery plan. We identify what broke, why it matters, and how to repair the damage so your organic performance stands the best chance of bouncing back.
Discover untapped growth opportunities
Not every audit is about fixing what’s broken! Sometimes it’s about unlocking what’s possible. Jelly audits reveal hidden opportunities in your existing content, technical setup, and site architecture. We identify high-value keywords you’re on the cusp of ranking for, pages that could capture more traffic with strategic tweaks, and structural improvements that amplify your competitive edge.
Get your SEO audit
Want to know what’s really going on with your site? Get in touch for a clear, detailed SEO audit that shows what’s working and what’s not.
Our SEO audits are comprehensive and our recommendations are fully actionable. If visibility is holding you back, start here.
SEO audit deliverables – what you’ll receive
Every SEO audit comes as two in-depth documents designed to give you complete clarity and control over your site’s SEO performance.
The first document is a full technical SEO report that covers everything from crawlability, indexing, site structure, speed, schema, and on-page signals. It shows what’s working, what’s holding the site back, and where technical issues may be costing you visibility.
The second document is a practical recommendation and action plan. It translates every finding into clear next steps, explaining what needs to be done, why it matters, and how to fix it. This ensures you can prioritise by impact and take direct action rather than sift through impenetrable data.
Executive Summary
A clear overview of critical findings, prioritised by impact and urgency
Priority Roadmap
A sequenced plan that helps you tackle quick wins first while building toward long-term improvements
Detailed Issue Breakdown
In-depth analysis of technical, content, and off-site problems affecting your performance
Actionable Recommendations
Step-by-step guidance on what to fix, how to fix it, and why it matters
Visual Reports & Data
Charts, annotated screenshots, and crawl data that make complex issues easy to understand
Frequently Asked Questions
SEO audit pricing varies based on the size and complexity of your website, as well as the level of depth required. The figures below provide a general guide:
Very small websites: from £640 (ex. VAT)
Small websites: from £1000 (ex. VAT)
Medium websites: from £2000 (ex. VAT)
Very Large or complex websites: from £5,000 (ex. VAT)
An audit is essential because websites constantly change, and new pages, updates, migrations, and algorithm shifts all affect visibility. Without regular audits, issues like crawl errors, broken links, duplicate content, or poor site speed can quietly undermine performance and cost you traffic, leads, and revenue.
Yes. We can audit pretty much any CMS, including WordPress, Shopify, Wix, Squarespace, Umbraco, and even custom-built platforms. The process and findings adapt to how your site is built, ensuring the recommendations are platform-specific and practical to implement.
Most audits take between two and four weeks, depending on the site’s size and complexity. Smaller sites are usually completed sooner, while large, multi-language or e-commerce sites require deeper analysis and testing and therefore will take longer.
A full SEO audit is recommended at least once a year or after any major site change, redesign, or migration. Regular audits help you stay ahead of technical issues, algorithm updates, and shifting user behaviour.
Yes! An SEO audit gives you a clear picture of how well your site performs in search and what’s stopping it from ranking higher. It highlights hidden technical issues, missed opportunities, and wasted effort—helping you focus resources where they’ll actually make an impact.
What does an SEO audit cover?
Navigation & Internal Link Analysis
- Navigation structure and hierarchy
- Internal link relevance and equity flow
- Low or missing internal links on key pages
- Inconsistent or conflicting anchor text
- Content clustering and internal links
- Static vs dynamic internal links
Rendering: Desktop & Mobile
- Google Search Console Live URL inspections for rendering completeness
- Core Web Vitals analysis
- Pagespeed Insights diagnostics and recommendations
- Mobile usability and viewport checks
- Resource loading and blocking analysis
Google Page Indexing & Spam Review
Site Crawl & Technical Health
- Crawl depth, accessibility, and internal link counts
- URL structure consistency
- Redirect chains, 404s, and malformed URLs
- Canonical configuration and meta directives
- Robots.txt and indexation rules
- Pagination handling and hierarchy
- Security, HTTPS enforcement, and path consistency
- Header tags, title tags, and word count balance
- JavaScript rendering and blocked resources
- Anchor usage and mapping consistency
Page Indexing & Content Management
- Index coverage and exclusion reasons
- Pages blocked by robots.txt or noindex
- Canonical mismatches and duplicates
- Soft 404s, redirect issues, and omitted results
- Thin or duplicate content review
- Manual spam and hack checks
- Index pruning and consolidation to focus Google on valuable pages
Get your growth plan
Ready to chat? Whether you’ve got a project in mind or just want to ask a few questions, drop us a message and we’ll get straight back to you.
No sales fluff, no pressure – just honest advice from people who know their stuff.